Notice Consulting - Enterprise Web 2.0 Strategy

Enterprise Web 2.0 Strategy

"Where should my company use Web 2.0 technologies? Which technologies? And how?"

In our experience, many of you in the typical enterprise are already familiar with at least one of the emerging Web 2.0 technologies. Many of you have also taken on big challenges within your company: to build a new community, help field resources communicate better, drive efficiency in business operations, or stand up a new, innovative marketing campaign to reach customers in exciting new ways.

But what elements of blogs, Twitter, social media, wikis and crowdsourcing, internet marketing, and real-time communications should be brought together for your needs? How can it all be pulled together into a cohesive experience for your users/customers?

Success is dependent on execution across the following areas:

Requirements -- making sure the goals, objectives, and metrics for a project are understood up front, and making sure those goals and metrics are the right ones,
Web 2.0 Technology Assessment -- determining which products and features from the Web should be used to achieve goals and how/why,
Product/Program Management -- day-to-day management of the development process to ensure that the all-up user experience can achieve the desired outcome,
Development and Test -- grinding out the code to make it all happen + integrating with internal workflow & existing IT systems,
Marketing Support -- making sure that customers -- internal or external to your company -- are aware of the project and that they do the things you want them to do from a business perspective.

Not many companies have the qualified staff or the expertise to bring a project to fruition from start to finish. We have expertise across all of these areas. We can help you set a Web 2.0 strategy start-to-finish that will help you save money and/or grow revenue.

Other resources:
May 2008 blog post on how Web 2.0 can help with a typical enterprise content management problem